OUR STORY · 关于巫先生
2017 年，Mr. Wu 在马来西亚诞生。
我们希望把令人感到温暖、满足的台式风味带到马来西亚，让一顿简单的饭，也能成为生活里值得期待的时刻。
对我们来说，Comfort Food 不只是熟悉的味道，更是一种被认真照顾的感觉。它可以是忙碌午后的一顿好饭，也可以是家人朋友围坐在一起，分享美食与笑声的温暖时光。
但温暖，并不代表一成不变。
从创立至今，Mr. Wu 始终在熟悉与创新之间寻找新的可能。我们保留顾客喜爱的台式风味，同时不断尝试新的食材搭配、料理灵感与产品系列，希望每一次来到 Mr. Wu，顾客都能找到熟悉的满足，也能遇见不一样的新鲜感。
因为我们相信，创新不是为了追赶潮流，而是为了更了解顾客今天想吃什么，并为下一次相聚，准备多一点惊喜。
这份用心，也不只停留在餐桌上。无论是在街边门店、购物商场、社区商场或办公区域，还是选择堂食、外带或外送，我们都希望以方便、顺畅的方式，把一份暖心的台式料理送到顾客身边。
一路走来，Mr. Wu 集团累积了超过 30 家门店的开设经验，目前在马来西亚经营 16 家活跃门店。门店在改变，菜单在成长，但我们对品质的坚持始终没有改变——认真选择食材、维持稳定的味道，并以真诚温暖的服务，迎接每一位走进 Mr. Wu 的顾客。
每一次创新，都是为了下一次见面。
每一道新味道，都是我们继续陪伴顾客的方式。
Mr. Wu——以暖心台式风味，持续为每一次相聚带来新鲜期待。
BRAND ELEMENT · 品牌元素
A roof that feels like home
从一笔屋顶的想象，到眼前温暖的空间。Mr. Wu 把「家」的感觉带进门店，让每一次相遇，都能慢下来，好好吃一顿饭。
OUR SPACE · 用餐空间
A Space to Slow Down and Enjoy
在 Mr. Wu，我们相信，一顿让人感到满足的饭，不只来自食物，也来自用餐时所处的空间。因此，我们以舒适、温暖与自在为出发点，打造一个让顾客愿意坐下来、放慢脚步，好好享受一顿饭的地方。
空间里以柔和的暖黄灯光为主，营造如家一般亲切而放松的氛围；木质桌椅所带来的自然质感，则让整体环境多一份朴实与温度。每一个细节，都希望减少距离感，让顾客无论是独自用餐、与朋友见面，还是和家人相聚，都能感到自在与安心。
我们希望 Mr. Wu 不只是一个吃饭的地方，更是一个能让人暂时放下忙碌、舒服坐下，享受美食与陪伴的温暖空间。
At Mr. Wu, we believe a satisfying meal is shaped not only by the food, but also by the space in which it is enjoyed. That is why our dining environment is designed around comfort, warmth and ease—creating a place where customers can sit down, slow down and enjoy a good meal.
Soft, warm lighting creates a welcoming and relaxing atmosphere, while wooden tables and chairs bring a natural sense of warmth and familiarity to the space. Every detail is intended to help our customers feel comfortable and at ease, whether they are dining alone, catching up with friends or sharing a meal with family.
More than simply a place to eat, we want Mr. Wu to be a warm and comfortable space where people can pause from their busy day and enjoy good food and meaningful moments together.
BRAND CONCEPT · 品牌理念
A plate, blossoming with the taste of Taiwan
The Plate
圆，是一只盛满心意的餐盘，也是一家人围桌而坐的团圆。
A round plate, full of care, and the table where family gathers.
Innovative Taiwanese Cuisine
四片花瓣向外舒展：以台湾家常味为根，用新的方式绽放。
Four petals opening outward, rooted in Taiwanese home cooking and blossoming in new ways.
The Mr. Wu Blossom
两者相合，成为巫先生的象征花纹：每一只餐盘上，都盛开着一朵台湾味。
Together they form the Mr. Wu emblem: on every plate, a blossom of Taiwan.
这朵花出现在我们的招牌、包装、门帘与每一间门市里，提醒我们：每一道端上桌的料理，都要让人吃得安心、吃得开心。
You will find it on our signage, packaging and curtains in every outlet, a reminder that every dish we serve should bring comfort and joy.
Vision & Mission
Vision
成为市场领先且值得信赖的台式休闲餐饮品牌。通过系统化经营与可持续拓展，把温暖、优质并持续创新的台式餐饮体验带给更多顾客与社区。
To become a leading and trusted Taiwanese fast-casual dining brand, bringing warm, quality and continuously evolving Taiwanese dining experiences to more customers and communities through systematic operations and sustainable growth.
Mission
我们坚持不断探索新的产品与风味，并以卓越的执行力，将优质、高效且充满温度的台式餐饮体验带给每一位顾客，让每一次相聚都有熟悉的满足，也有值得期待的新鲜感。
Through continuous product and flavour innovation, supported by excellence in execution, we deliver a quality, efficient and heartfelt Taiwanese dining experience—bringing familiar comfort and something fresh to look forward to with every visit.
Core Values
Integrity
我们坚守品质与诚信，用每一次真诚的行动，赢得顾客、团队及合作伙伴的长期信任。
We uphold quality and integrity, earning the lasting trust of our customers, team and partners through every sincere action.
People First
我们重视每一位顾客的感受，也支持团队成长，因为更好的体验始于被关心的人。
We value every customer’s experience and empower our team to grow, because better experiences begin with people who feel valued.
Embracing Change
我们保持开放与好奇，善用科技、人工智能及数据持续创新，灵活回应不断变化的市场与顾客需求。
We stay open and curious, using technology, AI and data to innovate continuously and respond agilely to evolving market and customer needs.
Excellence
我们持续优化产品、服务与营运细节，不满足于现状，让每一次体验都比上一次更好。
We continuously refine our products, service and operations, never settling for the status quo and striving to make every experience better than the last.
Ready for a taste of Taiwan? Explore the menu or find your nearest Mr. Wu.